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Returning
customers One away

Customer retention in 2024 just got a lot easier.
Send targeted, automated WhatsApp campaigns - integrated with your shop and email marketing.

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Retention marketing banner Retention marketing banner

We help you generate more revenue per customer over time
 through higher retention.

trusted by leading consumer brands

Typie Chat
sound familiar?

Why brands can’t build relationships with customers

Brands are going through a customer acquisition crisis and it's increasingly difficult to catch and hold people's attention. Customer loyalty is more important than ever, but traditional channels are not doing the job. 

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Emails are not opened icon Emails are not being read

Emails are
not being read

Traditional channels like email offer poor customer experience – and increasingly end up in spam.

App notification are off App notifications <br>are switched off

App notifications
are switched off

On average, people download 0 apps/month. But if they do, they turn off notifications. It makes sense to enter apps that are already regularly used and highly popular: like WhatsApp.

Ads are expensive and impersonal Adds expensive

Ads are pricy and impersonal

Brands need to pay more €€€ than ever to acquire new customers with paid ads. This often means they lose money for every new customer. Also, ads via Meta have been weakened by iOS/cookies.

Now for the good news 😅
WhatsApp, with over 2 billion global users, is open for businesses.
By using this hugely popular app, instead of creating your own, it’s easier to get attention, retain customers and generate ongoing revenue.

ENTER: WHATSAPP

Every conversation brings you money

WhatsApp offers marketers a simple, immediate way to communicate with customers – and boost revenue and retention.

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Open a new revenue stream Open a new revenue stream

Open a new
revenue stream

WhatsApp continually brings you a large, earned audience to generate more sales. To ensure success, you need a WhatsApp marketing platform focused on profitability, efficiency and GDPR compliance. Like charles.

Enjoy greater returns Enjoy greater returns

Enjoy
greater returns

WhatsApp is a highly profitable channel. Even with its extra cost per conversation, we see ROCS (Return on Campaign Spend) of up to 10x and more. With ads earning just 2-4x ROAS, many of our clients are now shifting ad budgets to WhatsApp.

Create richer brand experiences Create richer brand experiences

Create richer
brand experiences

Quizzes, product finders, videos... WhatsApp is rich and interactive – for better conversion and retention. Meanwhile, you collect valuable data and preferences to boost future campaigns.

To get started, you’ll need a WhatsApp marketing platform like charles – with GDPR features, automation and rich analytics built in. Start early in 2024 and enjoy being a step ahead of your competitors 😉

Start with
WhatsApp marketing
the profitable way

Want to join brands like Jack Wolfskin, ABOUT YOU, MediaMarkt and l'Occitane already making WhatsApp marketing a success? charles' industry-leading software and support is built to maximize your WhatsApp revenue and ROI.

Get a free demo to find out your best use cases and how charles works. We just need a few details:

THESE BUSINESSES ALREADY USE CHARLES:

Annika Himborn, BEARS WITH BENEFITS

I've been doing CRM for 15 years now and WhatsApp has to be the most exciting development I've seen

Annika Himborn, Bears with Benefits