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Campaigns

WhatsApp marketing, supercharged

Create interactive WhatsApp campaigns to engage your audience. With 90% open rates, 30% CTRs and 10x ROI. (They fit in well with email campaigns too.)

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Journeys also makes good business sense. You save time, make sales and offer support after hours and have better control over what your brand says and how it says it. Plus you don’t need to hire as many customer agents to manage your WhatsApp conversations.   

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FINALLY, MARKETING PEOPLE ACTUALLY WANT

Most marketing campaigns land in a “red ocean” – a crowded sea teeming with other brands. Not on WhatsApp. This is still a “blue ocean.” A relatively uncrowded space with a direct line to engaged people. It’s a certain path to satisfied customers and business success.

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Grow your business
with Campaigns

Product Launches

Personalize
product launches

Send customers relevant notifications about new arrivals. For example, send a sweater in a new color to someone who’s already bought one in another color.

Ditch the paper

Ditch
the paper

Meet your sustainability goals. Send catalogues and brochures as WhatsApp messages instead of printing them.

Be Playful

Be playful

Engage customers directly with a quiz or competition. You can add “quick reply” buttons with 2 answers or “lists” with more options. And you can automate them with Journeys so it all runs by itself.

Revive Tired Relationships

Revive
tired relationships

Get customers back on track with carefully targeted marketing messages. Segment audience by last message sent (for example if they haven’t been in touch for 60-90 days). Create messages and automated conversations tailored to their interests or specific needs.

Make VIP Customers

Make VIP customers
feel special

Because you can finely segment audiences, you can create tiered VIP lists and send exclusive rewards like deals, early releases or even participation in product development.

Seasonal Campaigns

Smash
seasonal campaigns

Plan ahead for big shopping days like Black Friday. Create messages, choose your audience, send personalized offers, done. And boost conversion rates with automated reminders.

What’s included?

Here are just some of the key features you get with Campaigns.

richmessage-1

Create rich text messages with images, videos or PDFs. Plus add dynamic content like name, emojis, quick reply buttons and lists.

audience segmentation

Segment audiences based on order count, order dates, products, product categories, tags, custom properties and more.

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Guarantee successful campaigns and check your campaign looks right by sending to one or more people first.

link click tracking

Shrink unsightly links into easier neater charles-own shortlinks.

performance tracking

Include UTM parameters in your campaign links with our Google Analytics integration – to measure  open rates, click-through rates (CTRs), revenue per recipient and more.

Template editor
richmessage-1
Create rich text messages with images, videos or PDFs. Plus add dynamic content like name, emojis, quick reply buttons and lists.

Audience builder
audience segmentation

Segment audiences based on order count, order dates, products, product categories, tags, custom properties and more.

Test campaigns
sending test campaigns-1
Guarantee successful campaigns and check your campaign looks right by sending to one or more people first.

Shortlink tracking
link click tracking
Shrink unsightly links into easier neater charles-own shortlinks.

Performance tracking and analytics
performance tracking
Include UTM parameters in your campaign links with our Google Analytics integration – to measure  open rates, click-through rates (CTRs), revenue per recipient and more.

Get a tour

tailored TO your business

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WHY Campaigns?

90%

open rate

Few people can resist opening a WhatsApp notification.

€1.40

average revenue/recipient

And this can grow to as much as €38 thanks to personalized, highly targeted campaigns.

10X

Return on Investment

Return on Investment up to 10x and beyond with a total variable cost of max 20 cent.

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How our clients
use charles

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Wanna see how it works in
WhatsApp?
TRY IT OUT
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Get a tour, tailored for your business Book a demo