WhatsApp marketing blog

WhatsApp news, Meta

WhatsApp is continually tweaking its user interface to give people an even better user experience. Soon, you'll be able to choose your own WhatsApp theme (blue, green...) and use chat filters to organize.

Events, WhatsApp news, Meta

Meta has announced the addition of AI to WhatsApp Business at its annual Conversations conference, plus more new features. Here are 3 key new features to improve the way you do business on WhatsApp.

Events, WhatsApp news, Meta

Any large brand interested in WhatsApp messaging – and how personal, 2-way interactions will form part of every business' future – should register for Meta's free Conversations conference on June 6 to hear from this global messaging force.

WhatsApp integrations

A WhatsApp integration connects the messaging app with your internal software. This way you can use the data to personalise chats, segment audiences for campaigns and set up automations.

WhatsApp Marketing, Tips

Similar to an email newsletter, WhatsApp broadcasts allow companies to send messages to many customers at the same time, but with higher open and click-through rates. Find out what they are and how to use them here.

WhatsApp Marketing, WhatsApp omnichannel

How can WhatsApp bring together online and offline customer interactions for better engagement? Read on to learn the benefits of WhatsApp as part of your omnichannel strategy.

Integrations, WhatsApp CRM

Use Emarsys? Time to switch on our new, powerful WhatsApp marketing integration for true cross-channel orchestration. Here's why (hint: revenue, relevance, retention, really good CRM).

WhatsApp news, WhatsApp Business app

WhatsApp's new WhatsApp Business feature lets you add messages to notes, streamlining your workflow and boosting efficiency. Perfect for SMEs. Find out what it is and how it works.

WhatsApp CRM, WhatsApp integrations

charles now offers WhatsApp integrations for Zendesk, Gorgias and Freshdesk. "So?" you may think, "I'll just use my service software's own WhatsApp integration 😎" Here's why to think again 😳

WhatsApp

WhatsApp's much-loved app takes a leap into the future with new AI features – including image generation and helpful Meta AI chat. See how it works and how it will ease the lives of WhatsApp users.

WhatsApp Marketing, Creativity

Need inspiration for your next WhatsApp marketing campaign? Get fresh ideas with our top 10 WhatsApp marketing campaigns, from seasonal sales to creative concepts.

WhatsApp, WhatsApp news

WhatsApp has announced new terms of service from April 11, 2024. What does this mean for you and your business? Read on to understanding the essential updates and how to navigate them.

WhatsApp Marketing, Tips

More and more WhatsApp marketing software platforms are appearing on the market. What's essential to look for in your provider and the software platform? Here's the ultimate checklist.

WhatsApp Marketing, Tips

Enterprise brands need to find software to start with WhatsApp marketing. What are the best WhatsApp marketing tools around? We show you 5 we like.

WhatsApp Marketing, Cosmetics

Dermalogica has been pioneering WhatsApp since 2023. Here, Louisa Schiminski, eCommerce Marketing Manager, shares her best practice advice for other skincare brands thinking of adding WhatsApp to the marketing mix.

WhatsApp Marketing, GDPR

Ready to chat with your customers on WhatsApp without stepping on any GDPR toes? Take a look at our a no-jargon guide to getting the right permissions in WhatsApp in a GDPR-compliant way.

WhatsApp Marketing, WhatsApp CRM

Discover the game-changing potential of integrating WhatsApp with your CRM. Combine both for seamless customer interactions and unprecedented ROI. Read on to learn how.

WhatsApp Channels

WhatsApp Channels let brands broadcast news and offers to large numbers of people at the same time. Here's how to create a WhatsApp Channel in easy steps, the 12 best Channels and an explainer of their role compared to the WhatsApp API.

WhatsApp Marketing, Tips

Ready for fast, powerful and personal messages? WhatsApp templates makes it possible. Find out how to create impressive customer experiences in just a few clicks.

WhatsApp Business

What is WhatsApp Business web? How do you set it up and does it relate to the WhatsApp Business app or the API – or both? Find out in our starter guide.

WhatsApp Marketing

What's a WhatsApp marketing strategy and how can you set one up? Here's how to use create a strategy that ensures high conversion, stable retention and ROI from this exciting channel.

WhatsApp, WhatsApp news

Wondering why your WhatsApp turned green? Find out what's behind the change and how to spice up your chats with WhatsApp's 4 new formatting options (lists, at last 🙌).

Klaviyo, Integrations

Klaviyo and WhatsApp can now be integrated through the charles platform. By uniting email and WhatsApp, you can increase your customer lifetime value by 25%. Here's how.

WhatsApp Marketing

What's a WhatsApp marketing agency? And why partner with one? Or should you skip the middle person and partner directly with a WhatsApp Business Solution Provider like charles?

Tips, Brands

How do you localize WhatsApp campaigns? How do you manage a WhatsApp channel in a CRM team? Annika Himborn, Bears with Benefits shares her insights from 1 year of mastering WhatsApp marketing.

WhatsApp Marketing, CRM

It's personal, it's sticky, it's fun. WhatsApp is transforming CRM teams across Europe. But how can you integrate WhatsApp into your CRM? And why should you start doing WhatsApp CRM? Find all the answers.

charles, Random

We are proudly charles. But why do we insist on writing our name all lower case? It's not to be different, it's about staying out of way in WhatsApp conversations between brands and customers.

Revenue, WhatsApp commerce

WhatsApp is being touted as the next big thing in marketing for consumer brands. But, like any marketing channel, it needs to pay its way. Here's how to make money from WhatsApp.

WhatsApp Marketing

Our clients made €3 million on Black Friday with WhatsApp in 2022. This year, we expect these numbers to go 💥 Here's ABOUT YOU's advice on how to plan for a successful Black Week in 2023.

News, Games

WWF Deutschland launches innovative new WhatsApp adventure game with charles – turning conversations into conservation. Here's who made it and why.

WhatsApp Marketing, Tips

Meta knows the value of WhatsApp Business to brands. So it charges per conversation you have with a customer. Here are some tricks to keep your cost down and increase your ROI.

WhatsApp Business, WhatsApp

Let's go back to basics for a second. As a WhatsApp user, you may have heard of WhatsApp Business. What's the difference? Who are they for? How much do they cost?

WhatsApp Marketing, WhatsApp news

If your WhatsApp green tick suddenly turns blue in the coming months, don't be worried. This is a strategic move planned by Meta and won't affect your status. Here's why this is happening.

Events, WhatsApp Marketing

In our latest webinar, you had some great questions about WhatsApp marketing: how it works with email, how often to send messages and more. Here are the answers.

News, WhatsApp Marketing

WhatsApp Channels has landed in Europe and is making waves across eCommerce. What is it and who is it for? And the big one – how do I use WhatsApp Channels with charles for my marketing?

WhatsApp Marketing

Getting the 1st purchase in WhatsApp is easy. The 2nd, 3rd, 4th... 100th? 😅 Actually, that's easy too. In WhatsApp, customers stay loyal if you treat them right. (And automation helps 🤫)

WhatsApp Marketing

Are you sitting it out, waiting for WhatsApp marketing to become "mainstream?" BREAKING: it already has. Here are more reasons you should get started with a WhatsApp marketing tool in 2024.

WhatsApp Marketing

WhatsApp API platform? Check. WhatsApp Business account? Check. WhatsApp purchases? Erm...? Don't worry, turning your subscribers into customers is easier than you might think.

Events, WhatsApp Marketing

💥BLACK FRIDAY!!!!💥 It's exciting but how do you keep customers hot after the deals have died down? Slot WhatsApp into your BFCM strategy this year. Here's a complete strategy for you.

Events, WhatsApp Marketing

Blessing Osadolor, Success Manager, works with some of Europe's leading brands every day to increase their success in WhatsApp. Here are her 6 tips to get 1,000s of customers into WhatsApp before Black Friday.

Events, WhatsApp Marketing

Even marketers need a break sometimes. But with targets still to meet, how can you keep customers interested, even when you're on vacation? 🌴 WhatsApp automation is a powerful solution.

WhatsApp Marketing

Every WhatsApp salesperson will tell you that WhatsApp gets you open rates of around 90%. But many fail to mention the killer benefit of Whatsapp: retention. We take a look why it's so sticky – with 7 WhatsApp templates you can use.

WhatsApp Marketing, Email

WhatsApp is the powerful new marketing channel taking European eCommerce brands and CRM teams by storm. The big question is: will it replace your email marketing?

News

Google Analytics changed from UA to GA4 on July 1. What does this mean for marketers? Should you care? How does it affect your WhatsApp tracking in charles? How does WhatsApp tracking work anyway?

Guides

Let's help you understand another WhatsApp Business term. This time it's the "WhatsApp Business app" – the free app for small business owners. Read on to learn what it is, who it's for, how to get it and more.

Guides

Did you know you can get an upgrade to your WhatsApp Business app? It's called WhatsApp Business Premium, it offers extra functionality, and it may be available for you right now.

Guides, eCommerce

WhatsApp is a powerful way for eCommerce brands to boost their marketing mix. But what type of eCommerce businesses use it? And how do they make it a success?

News

We're in this for our customers, not the accolades. But the odd accolade doesn't hurt 😉 Especially when it's being one of Sifted's B2B SaaS Rising 100 in Europe and Israel.

News

Meta has just announced that WhatsApp Business now reaches over 200 million active users every month. This further cements its place as an essential tool for any marketing team.

Features, WhatsApp Marketing

Understanding the world of digital marketing can be a tricky business. There's a lot to get to grips with, from multichannel marketing techniques like email marketing, to WhatsApp campaigns.

Tips, Guides

The future of eCommerce has an increasing demand for strong customer relationships. A critical metric for business growth that reflects the power of these relationships is customer lifetime value (CLV), read about its potential here.

Guides

To use the WhatsApp Business Platform (API), you need software. For this, most businesses partner with a WhatsApp Business Solution Provider (BSP). Here's what a BSP is and how to find one.

Features, Tips

Looking for WhatsApp Business benchmarks? We looked at our clients' analytics and have shared the average figures for the top 5 WhatsApp KPIs.

Features, Guides

As an eCommerce founder, CEO, or marketing manager, how can you manage a WhatsApp Business channel across your teams? Here's how to use WhatsApp with multiple users.

Conversational Commerce, Guides

As an eCommerce brand, it's likely you're looking for marketing strategies to reduce customer acquisition costs (CACs) and maximize return on investment (ROI). Here's how WhatsApp can help.

Guides

Learn how to add contacts to your WhatsApp Business account and optimize your marketing efforts with personalized messaging. Start growing your business on WhatsApp today!

Features, Tips

When you send WhatsApp campaigns to customers, how can you track their success? From return on campaign spend (ROCS) to click-through rate (CTR), these are the 5 main WhatsApp marketing KPIs you need to know...

Events, Italy

Our business expansion team flew to Netcomm Forum in Italy in Milan. We gave a masterclass, "How to make your first €1 million in WhatsApp," and learned that Italian businesses love WhatsApp analytics 💚🤍❤️

Features, Guides

Want to make your WhatsApp messages stand out and grab your customers' attention? Learn how to format your messages with these simple tips and tricks.

News, Events

At OMR 2023, we went big, and our clients went bigger. They were the WhatsApp Marketing Rockstars with a real-life awards show. Who won? Who partied on the Reeperbahn until 7am*? Read on.

Guides

This comprehensive guide is for CRM and marketing managers, CMOs and founders wanting to convert a personal WhatsApp account to a WhatsApp Business account. We tell you what you need, how to do it and how we can help.

Conversational Commerce, Guides

To run a successful WhatsApp channel as an eCommerce brand, you need a great conversational commerce (cCom) strategy. Here we tell you what cCom is, why it's important, and how to build a winning strategy for your WhatsApp marketing.

Features

Are you a business owner seeking ways to enhance customer experience and unlock your brand's full potential? Look no further than WhatsApp Business API.

Features, News

Does Italy 🇮🇹 do WhatsApp marketing differently to Germany 🇩🇪? We went to Ecommerce Italia to find out, and to raise awareness of the charles WhatsApp platform in this WhatsApp-savvy region.

Features, News

Missed our talk, "WhatsApp, the journey of a conversation," at MOONOVA? No worries, here it is again, with all your questions about WhatsApp marketing answered.

Tips, Guides

For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to setting up an account.

Features, Tips

First impressions count. The first WhatsApp message you send customers in your WhatsApp sets the tone for your relationship – and can influence future sales. Here's to write them, with 10 examples.

Features, Tips

With Journeys, you can create automated conversational flows that earn you sales and engagement in the background – while you get on with other tasks.

New joiners, People

"Culture Manager" is a newish job role in People teams. But creating an irresistible culture is a huge reason people join companies – and want to stay. Which is why we just got 1 at charles. Welcome, Ryan, our new Arbeit Atmosphere Alchemist.

Insights

Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using WhatsApp? The likelihood is very high, actually 🤓

New joiners, People

February new joiners! We welcomed 4 new people to our Product and Tech teams this month. Get to know Dan, Software Engineer and scuba diver from the UK.

Insights, Tips

Digital may be in our DNA, but actually we want to cut the time people spend looking at screens. For simpler lives, calmer minds, greater connection with the world. Here's how we're doing this for brands, customers and our team alike.

New joiners, People

Meet our next round of new recruits! 10 new joiners did 3 days of onboarding last week, and we spoke with 2 of them: Marthe, Client Success Manager, and Pascal, Enterprise Account Executive.

Insights, WhatsApp software

So, 2024 is the year you start intermittent fasting, stop checking Instagram in bed and open a WhatsApp shop. Can you do it alone or do you need software like charles? Ilaria Carofiglio checks if you're a match.

Conversational Commerce

Ready to open a WhatsApp shop? Where do you start and how do you make sure it's a success for your ecommerce business? Read on for answers and top tips on selling and marketing in WhatsApp.

New joiners, People

New year, new people! Meet Ebony, Senior Marketing and Community Manager and Daniel, Software Engineer and find out their 1 life-changing conversation, favorite Berlin restaurants and top career advice.

Features, Tips

Are you a digital marketer with a more, more, MORE approach to marketing? Please make 2023 the year you take the foot off the pedal. It's the right thing to do, especially as you move to more personal channels like WhatsApp.

Features, Guides

We’ve put together an easy guide to help you integrate WhatsApp onto your business’ website, boosting sales and engagement by allowing your customers to start chatting with a single click.

Insights, Q&A

In our recent "Road to €1 million" webinar with SNOCKS, we had so many questions we ran out of time to answer them all. So we've done it for you now. There should be some business takeaways in there for you, even if you missed the webinar.

Features, News

As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers? TLDR: Yes and no, but mostly no.

Features, Tips

With a rise in unwanted WhatsApp messages being received by consumers in India, you may be wondering if this issue will also arrive here in Europe. It won't though. Here's why.

News, Tips

Cyber Week's a wrap, and what a week! 🚀🚀🚀 🥂 Here are our top 8 insights from our clients' campaigns to help you do WhatsApp right for your Black Friday campaign.

Events, WhatsApp Marketing

400 sign-ups. 140 attendees. Over 40 questions. Our WhatsApp marketing webinar with SNOCKS turned out better than we could have imagined. Here's a recap and the full recording for you.

Insights, Tips

The WhatsApp Business app is ok for small businesses, but larger brands need to use the WhatsApp Business Platform (API). For this, you'll need software from a WhatsApp Business Solution Provider (BSP). Here's how to choose the right one.

Events

Customer acquisition costs, unsubscribe rates, abandoned carts…The most terrifying words in ecommerce today 😱? But you like scary don’t you?

Events, WhatsApp Marketing

Thinking about using WhatsApp marketing for Black Friday and Cyber Monday? If you still need some convincing, here's why you shouldn't hold back on WhatsApp any longer.

Features, Tips

You're WhatsApp ready, and you know the secrets of WhatsApp success? Now you need an eyeball-stopping campaign. Here are some ideas to make your audience go 🤩 and your ROI go 💥 from our Chief Creative Officer, Etienne Kiefer.

Features, News

Got your brand WhatsApp ready for Black Friday? How do you get the best out of your new channel? charles UK Customer Success Manager, Blessing Osadolor, shares her top 5 secrets of WhatsApp success.

WhatsApp Marketing

We 💛 it when other people write great content for us. Thanks to OnlineMarketing.de for this article and for the shout outs to us and our clients SNOCKS, Woodboom and PURELEI.

Events, WhatsApp Marketing

You already have your Black Friday and Cyber Monday email marketing strategy ready, but have you thought of WhatsApp? Add this to your marketing mix now and ensure better retention.

Features, News

We've just come back from DMEXCO 2022 in Cologne and are still buzzing. New people, new innovations, new conversations. Here are some things we learned about the market for conversational commerce and what brands are looking for.

Features, News

Losing customers on the way to the checkout? With WhatsApp integration for online shops like Shopify and WooCommerce, you keep the full customer journey in chat: from question to credit card. Here's how it works it and how much it costs.

Join our Founder and Co-CEO Andreas in London for his talk about conversational commerce & charles on the shoptalk “Tech Startup Spotlight” track.

Let’s connect on site and discuss the potential of conversational commerce for your business.

charles goes to the OMR 🚀 Hamburg, May 17th - 18th! Join us at our booth - Halle A4, Stand K19 - to find out how to use #whatsapp as a new channel for your business. Helping you fight growing customer acquisition costs #CACs and achieving higher conversion rates through chat. It is always better to have a conversation. In everyday life as well as in commerce. 💛 Artjem Weissbeck is speaking Tuesday 17th at 15.05pm, see you there! #OMR22 #commerce #whatsapp

Features, News

WhatsApp marketing, conversational commerce (cCom), chatting to customers with WhatsApp messages, whatever you like to call it, it's big and getting bigger. Here are our top tips to start chatting in WhatsApp while keeping your brand essence (and your customers).

Features

charles the "conversational commerce" tool launches in Berlin today with €1 million in funding. The software enables merchants and consumer brands to sell products via WhatsApp and other chat apps.

News

WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages there too. Which opens up a whole new world of revenue for brands.