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Berlin
Want to join charles?
BFCM 2023
TURN ONE-TIME DEALS INTO ALL-TIME CUSTOMERS
Expecting big love on Black Friday and Cyber Monday (BFCM)?
Here’s how to keep these relationships going long-term with WhatsApp.
Here’s how to keep these relationships going long-term with WhatsApp.
"Now's the time to focus on Black Friday opt-ins"
forever customers
what if the customers you attract on black friday kept coming back?
the “one-time deal to all-time customers” funnel
A
Get Ready
Lay the foundations for
WhatsApp success
B
Sell
Send and optimize your Black
Friday WhatsApp campaigns
C
Retain
Plan your
retention journey
Your BFCM
revenue calculator
WhatsApp subscribers
(None yet? Skip this.)
#
#
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- 1.9.
- 15.9.
- 1.10.
- 15.10.
- 1.11.
- 15.11.
“There are 4 main ways to get customers into WhatsApp”
Plan your WhatsApp strategy
Add key events in a diary and share it with the team. The earlier you do this, the better. To keep the team focused on retention, plan for before, during and after Black Friday.
Build (and warm up) your audience
Use the Black Friday consumer FOMO to get people into your WhatsApp channel with website popups, social posts and emails. Plus offer exclusive pre-access to WhatsApp subscribers.
Get your tech stack in order
Make sure you’re set up to track how much revenue you’re generating. In charles, this is done through integrations with Google Analytics and/or Shopify discount codes.
“Add some extra perks to make WhatsApp users feel special”
Create your WhatsApp campaign
Get creative and watch your engagement skyrocket. WhatsApp is the most fun and interactive channel there is. Here are 5 Black Friday WhatsApp campaign ideas to inspire you.
Send to targeted audiences
In WhatsApp, the more personalized, the higher the engagement. Use information you’ve gathered so far to narrow down audiences and send each one a highly targeted campaign.
Track results and keep optimizing
Keep track of how customers are responding to your Black Friday campaigns. Then improve them over the weekend (the extra work will be worth it) so you can be even more successful on Cyber Monday.
“Now it's time to make your deal hunters fall in love with your brand”
Convert and retain
Turn website visitors into WhatsApp subscribers with post-purchase WhatsApp flows using Journeys. This will help you build long-lasting relationships beyond Cyber Week so you'll be more than just a deal on Black Friday.
Tips and Tricks
How to make WhatsApp a success on Black Friday
New to WhatsApp as a marketing channel? No worries, here’s a Black Friday toolkit to turn you into a pro from the get go.
Webinar
How will 
use WhatsApp for Black Week? Join our free webinar.
Blog
Why WhatsApp is a great customer retention tool
Success Story
“Make €150k through WhatsApp alone”
Calculator
How much €€€ could WhatsApp bring you this BFCM?
Blog
Black Friday 2023 WhatsApp strategy
Blog
5 real WhatsApp BFCM campaigns
WhatsApp KPIs
RESULTS FROM
2022
Insights
9 BFCM WhatsApp campaign hacks
Get in touch
Sound good? Let's get you started now...
Want to give your customers the best? Choose charles: a leading European WhatsApp platform. We care about ROI, GDPR and strong support for your team. Send us a few details and we'll tailor a free 30-min demo to you:
