You can now send marketing messages on WhatsApp

WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages there too. Which opens up a whole new world of revenue for brands.

Until now, the WhatsApp Business policy only allowed businesses to proactively message their customers with transactional notifications. The good news is, the WhatsApp Business API is now allowing businesses to send promotional notifications to customers.

With this new feature, businesses can re-engage with their existing customers by sending product recommendations and relevant offers based on previous purchases.

Most importantly, you can drive up sales by sending back-in-stock alerts, cart abandonment reminders, time to reorder alerts and so on.

However, please be aware that to comply with GDPR, you need to proper opt-ins before you can send any non-transactional notifications to your contacts.

It's also recommended by WhatsApp that businesses should create different opt-ins for specific proactive notification messages, i.e. order tracking and new product offering.

Want to get started with conversational marketing in WhatsApp? And create highly effective opt-ins to start sending promotional notifications to your customers? Just book a 30-min demo with us 😊